It’s not about us. It’s about you.
About Corporate Prose
Sell customer stories, not sales pitches.
Customers seek a professional service provider when they face an unknown. It could be a start of an exciting adventure or a devastating bump in the road.
Professional services firms must tell the right story to build trust. It could be a hero’s journey, a rise after a fall, or simply the right tone of technical speak.
That’s where Corporate Prose comes in.
A novel approach to b2b marketing
Marketing Storytelling
For the love of words
Corporate Prose is both a brand and a writing style. It blends the dialect of modern business with literary nuance. Prose uses natural language, syntax, and tone. It gives a human voice to writing — a much needed change in today’s ChatGPT search engine optimized algorithm world.
Developing corporate prose as a new language of work has been a 20-year passion project of Brie Entel. An English major whom lost her way in academia, veered from journalism, and never quite mastered plot, Brie found herself in marketing and then never left.
Twenty years rising the ranks of corporate marketing, she took a leap into marketing consulting. Telling human-centered stories that inform, educate, and inspire for clients across various industries.
Psychology Meets Business
Human-Centered Marketing
Marketing continuously evolves, but the foundation of marketing remains the same. We’re still selling to people. And people make most buying decisions based on emotion.
Corporate Prose applies a human-centered design lens to marketing.
We go beyond thinking in boxes such as digital, social media, and email marketing — instead, we approach it holistically based on psychology.
We help you figure out what’s truly motivating your potential customers to buy, where to reach them and get them to act.
FAQs
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Corporate Prose provides marketing strategy, copywriting, marketing tactics, and graphic design layout for a variety of professional services firms.
We bring in trusted freelancers in accompanying areas of marketing such as graphic design, advanced website programming, video, new media such as podcasts, search engine optimization, paid search, ad buying, event planning, and public relations.
We are always happy to make a new freelancer friend or give a referral.
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Professional Services is a broad term to describe a function whose output is a service or expertise, rather than a physical product.
Marketing for Professional Services is about packaging, promoting, and selling the intellectual property/service of that firm.
Corporate Prose specializes in B2B Professional Services that sell a technical or industry-based expertise to other businesses.
Examples include, but not limited to:
Accounting & Finance
Advisory Services
Architecture & Design
Business Consulting
Construction Management
Commercial Real Estate Management
Cybersecurity
Education Consulting
Engineering
Facilities Management
Healthcare Consulting
Industry Associations
Information Technology Services
Law & Legal Services
Research & Think Tanks
Training, Learning & Development
Workplace Services
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I’ve always seen it as professional services marketing — as in to market for a provider of knowledge based service.
But, Google seems to think it is professional service marketing. So, I guess the the SEO algorithm wins.
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While marketing our marketing expertise is broad, we try to focus on what we are best at which are selling knowledge based services and/or strategic contracts. We can refer you to a marketer well versed in b2c consumer goods.
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Of course! Just send us an email through our contact us page and we can send you links to samples.
We protect the privacy of our clients. We want their work to be 'theirs'. We will not post client work or client names on our public website without their express permission or request.
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Today’s digital world has made it easy to help clients almost everywhere.
Corporate Prose helps a variety of clients remotely across the United States. We have current and past clients in Virginia, Maryland, DC, Michigan, Illinois, Tennessee, Wisconsin, Ohio, Pennsylvania, Texas, New York, and even Alaska. We coordinate meetings via video calls and share electronic files.
Our home base is Maryland, just outside of Washington, DC. We can provide in-person support for clients in Maryland, Virginia, and the District of Columbia.
Of course, if you want to fly us out for an event or a workshop — we’re happy to take the trip!
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We know business ebbs and flows. We offer flexibility for our clients.
Clients can choose a per project or package fee, hourly rates, or a retainer model.
We’re not the cheapest, but also not the most expensive. You get high quality work quickly — all packaged and ready to go. We rarely need more than one or two revisions.
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Yes! We love stepping in to help companies in transition. We can help fill in the gaps with consistent marketing support in our key areas of expertise.
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Yes! Corporate Prose specializes in helping ‘serious clients’ get their message across. Our work spans from very traditional law firms to ultra-modern technology companies.
The Corporate Prose brand likes to have a little fun to show that b2b marketing can have personality. Check out our favorite multi-media artist on Getty - we just love his modern yet vintage collages.